Alan Green is a commercial photographer based in the North East of England, specialising in helping businesses get the right imagery they need for their brand. We chatted to him about how Veritent benefits him, and the value it adds to his business!
Connect with Alan on LinkedIn to follow his work: alangreenphotography
Veritent is an online platform which helps creators and businesses track where their images are used online, providing data insights for strategic, marketing, and legal decisions.
Full Video Transcript
My name is Alan Green, and I’m a North East based commercial photographer.
I’m very keen on basically helping people with their social media, their websites, content in print as well, and so, of course, updated imagery. So contemporary, specific imagery rather than just stock for a particular business.
How do you track your images online? Is it a manual process?
No, it’s very much a manual process. Having something like Veritent to consider is huge because it’s so important to know where your images are.
You might think that somewhere and they’re not necessarily [there]. Photographers put a lot of time and effort but there’s a huge skill set involved, and for me, that’s been developed over 40 years. So to have imagery out there somewhere on the internet, and of course, we live in this digital world, you just never know how your images might be used.
So it’s a great idea I think to have somebody actually capable of being able to track and tell you where your images are and give you data and information about it.
Why should a photographer use Veritent?
There’s a variety of reasons for wanting to know where your images are.
I think part of it is a commercial thing, I think you might find that a client maybe is using images in a way that you never thought about, which could be quite legitimate of course! But it may just be something that’s new to you as a photographer and to a supplier of that client as well.
The main thing is if images are being used and it’s against copyright, and of course, that’s something that’s very important – it should be to all photographers. So to be able to know about where they are how they’re being used, so yes and takedown notices and that kind of thing are very important. To be compensated for the fact that somebody has got benefit from something that you put some hard labour into then again that’s another thing that is important.
What I wouldn’t want is a provider who goes in there and just tries to take images down constantly, because I think that gives the wrong message. If an individual or a business is using imagery that you produce it for somebody else, or maybe for yourself even, if they’ve copied it and they’ve put it onto their own website – whatever it is they’ve done and they’re using it in a way that you didn’t expect, I think it’s better to try and approach them and try to make contact and work on the basis that will presumably you like that image, maybe it’s good for your business I could do more of that for you – actually we could take it a step further and do something a bit more bespoke.
So you can potentially build a future client out of somebody who has misappropriated imagery that you’ve produced. There’s a wider question than just going in and saying “oh you’ve got that image, you shouldn’t be using it bring it down”, because hey that could be business in it.
How does Veritent fit into your workflow?
I like the idea of the ease-of-use steps in because the photographer doesn’t have to keep sending imagery through to Veritent to follow because once the photographer has said “well this is where I use content” then you [Veritent] knows those various areas, and there’s probably more than one, then it means that photographers got the assurance that he or she has got their imagery protected by Veritent.
I suppose the best thing then is to tell Veritent that I’m on Smugmug, I’m on Facebook and I’m on LinkedIn, and whatever else, and then as you say, if the content is uploaded to each one of those areas then your system [Veritent] is automatically tracking them and there’s no need for the photographer to see in addition as you say you’re not doubling the workload by saying “oh I’ve got these images just to make you or maybe you’ve got everything” because you will if you be told effectively where the address is that the photographers store them otherwise.
What is the benefit to photographers of using Veritent?
As a photographer, I like the assurance that I’m gonna know where my images are, so I might upload them to one or two sites and if I’ve told Veritent where they then Veritent can just pick up on that automatically which is great.
It just means that everything that’s put on that’s you, it’s all being followed and it’s going to give me good information as to how clients use imagery, but also it gives me a bit of information as to whether they’re using it within the agreed terms as well, and then if images are being used in a way that is way outside – somebody else has pinched them effectively using them for their own purposes, then it means I can seek compensation for that or have that discussion that we talked about where potentially I could make a new client because clearly they like the imagery that they’ve pinched.
So it might not be the right way to start a connection but it’s not a bad one if it makes business and that’s great.
I think in not having Veritent, it basically leaves you out on your own. You don’t have the support, the legal support that’s coming through from Veritent, all that kind of thing.
With that all being linked in and that you deciding how you want to be able to approach somebody who’s misappropriated let’s say, put it nicely, your imagery then you’re armed with information that otherwise you just wouldn’t have.
I wouldn’t want to be on my own, put it that way, to try and track down where images are being used and and then try do, on my own, or maybe off the word with a friend or two say “oh well they might be able to help you with this or that” – with Veritent it’s a package.