By tracking your images you can understand where else they are being used, enabling you to take control of your assets to ensure you aren’t losing value.
Photography is more accessible than ever before, with some smartphones boasting better megapixels than digital cameras. As a result of this there has been a huge surge in individuals pursuing a career in photography and whether you’re a professional or just an amateur, you have the right to protect your content.
The internet has brought us a multitude of ways to share our content online but this has also made it easier for others to access your photographs and use them for themselves. The majority of the time this is completely innocent but now you can take back control of your content and ensure it is only used in situations that you approve.
Your photographs provide you with an income and until recently there has been no way to see how your images are actually being used and where they are appearing. Because of this, it’s difficult to efficiently monitor your portfolio to ensure that you are getting paid the right value for your content being used beyond your online platforms.
It might not even be a monetary issues. People may also be using your images without giving credit where it is deserved, which can damage further exposure for you and your brand. When it comes to copyright, legal action is time consuming and can seem complicated, expensive and may even feel like it’s not worth it.